The effect of standardized advertising, managerial ties and born global orientation on export performance
Henry F.L. Chung and Mia Hsiao-Wen Ho
| Year of publication: |
2024
|
|---|---|
| Authors: | Chung, Henry F. L. ; Ho, Mia Hsiao-Wen |
| Subject: | Born global firms | Business and political ties | Export performance | Organizational networking theory | Standardized advertising | Unternehmenserfolg | Firm performance | Export | Werbung | Advertising | Standardisierung | Standardization | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Multinationales Unternehmen | Transnational corporation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2023-0761 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205294