The effect of subscriptions on customer engagement
Banggang Wu, Gengxuan Guo, Peng Luo
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, Banggang ; Guo, Gengxuan ; Luo, Peng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 178.2024, Art.-No. 114638, p. 1-15
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| Subject: | Customer engagement | Quasi experiment | Subscription | User content consumption | User content generation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552022