The effect of synchronizing consumers' diurnal preferences with time of response on data reliability
Year of publication: |
2010
|
---|---|
Authors: | Hornik, Jacob ; Tal, Aner |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 1, p. 1-15
|
Publisher: |
Springer |
Subject: | Time of day | Methodology | Circadian rhythms | Scale reliability | Psychometrics | Arousal | Cognitive resources |
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