The effect of tasting sheet sensory descriptores on tasting room sales
Lauren Thomas; Miguel I. Gómez; Christopher James Gerling and Anna Katharine Mansfield
| Year of publication: |
2014
|
|---|---|
| Authors: | Thomas, Lauren ; Gómez, Miguel I. ; Gerling, Christopher James ; Mansfield, Anna Katharine |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 1, p. 61-72
|
| Subject: | Marketing | Regression | Wines | Econometric model | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Regressionsanalyse | Regression analysis | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339766