The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Year of publication: |
2021
|
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Authors: | Górska, Anna ; Mazurek, Grzegorz |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 12.2021, 2, p. 499-523
|
Subject: | corporate brand | corporate brand equity | CEO brand | personal brand | Polen | Poland | Führungskräfte | Managers | Markenführung | Brand management | Markenarchitektur | Brand architecture | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenartikel | Brand |
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