The effect of the type-pricing strategy on perceived price fairness and behavioral outcomes in beverage establishments
Milos Bujisic, Anil Bilgihan and Anil Bilgihan
| Year of publication: |
2014
|
|---|---|
| Authors: | Bujisic, Milos ; Bilgihan, Anil ; Hutchinson, Joe |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 1, p. 35-60
|
| Subject: | beverage establishments | revenue management | mixed method | price fairness | pricing | Preismanagement | Pricing strategy | Revenue-Management | Revenue management | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349037