The effect of threshold free shipping policies on online shoppers' willingness to pay for shipping
Year of publication: |
2019
|
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Authors: | Huang, Wen Hsien ; Shen, George C. ; Liang, Che-Ling |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 105-112
|
Subject: | Promotion | Purchase quantity | Inferred motive | Policy fairness perceptions | Willingness to pay for shipping | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Schifffahrt | Shipping | Schifffahrtspolitik | Shipping policy | Online-Handel | Online retailing |
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