The effect of website interface features on e-commerce : an empirical investigation using the use and gratification theory
Afshan Azam
| Year of publication: |
2015
|
|---|---|
| Authors: | Azam, Afshan |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 19.2015, 2, p. 205-223
|
| Subject: | use and gratification theory | website interface features | e-commerce | human factors | informativeness | entertainment | irritation | attitude towards website | structural equation modelling | SEM | business information systems | Website | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Benutzerschnittstelle | User interface |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326837