The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees
| Year of publication: |
2008
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|---|---|
| Authors: | Gr[#x000fc]nhagen, Marko ; Dipietro, Robin ; Stassen, Robert ; Frazer, Lorelle |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 15.2008, 4, p. 315
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