The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Minkyo Lee, Robert F. Potter, Choong Hoon Lim, and Paul M. Pedersen
| Year of publication: |
2018
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|---|---|
| Authors: | Lee, Minkyo ; Potter, Robert F. ; Lim, Choong Hoon ; Pedersen, Paul M. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 4, p. 221-235
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| Subject: | advertising strategy | emotions | program-induced affect | uncertainty of outcome | Emotion | Werbewirkung | Advertising effects | Arbeitsgruppe | Team | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012000628