The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts?
| Year of publication: |
2009
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|---|---|
| Authors: | Wakolbinger, Lea M. ; Denk, Michaela ; Oberecker, Klaus |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 3, p. 360-372
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