The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Jos Hornikx; Frank van Meurs; Robert-Jan Hof
| Year of publication: |
2013
|
|---|---|
| Authors: | Hornikx, Jos ; Meurs, Frank van ; Hof, Robert-Jan |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 3, p. 152-165
|
| Subject: | Advertising | congruence | country-of-origin effect | foreign languages | Werbung | Werbewirkung | Advertising effects | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sprache | Language | Fremdsprache | Foreign language |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761432