The effectiveness of key account management practices
Year of publication: |
2014
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Authors: | Davies, Iain A. ; Ryals, Lynette J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1182-1194
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Subject: | Key Account Management | Strategic Account Management | Global Account Management | Sales management | Relationship management | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing |
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