The effectiveness of random discounts for migrating customers to the mobile channel
Eline L.E. De Vries, Sha Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Vries, Eline L. E. de ; Zhang, Sha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 272-281
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| Subject: | Channel migration | Mobile channel | Mobile payment | Psychological reactance | Random discounts | Risk averseness | Vertriebsweg | Distribution channel | Elektronisches Zahlungsmittel | Electronic payment | Konsumentenverhalten | Consumer behaviour | Internationale Migration | International migration | Mobilkommunikation | Mobile communications | Theorie | Theory | Mobile Business | Mobile business | Risikoaversion | Risk aversion | Mobilität | Mobility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237847