The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Matthias Baum and Rüdiger Kabst
| Year of publication: |
2014
|
|---|---|
| Authors: | Baum, Matthias ; Kabst, Rüdiger |
| Published in: |
Human resource management. - Hoboken, NJ : Wiley, ISSN 0090-4848, ZDB-ID 83105-0. - Vol. 53.2014, 3, p. 353-378
|
| Subject: | recruitment | applicant attraction | web-based recruitment | recruitment advertisements | structural equation modeling | interaction effects | Personalbeschaffung | Recruitment | Website | Personalmarketing | HR marketing | Werbewirkung | Advertising effects | Personalauswahl | Personnel selection | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378688