The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Fangxuan Li (Sam), Jianan Ma
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Fangxuan ; Ma, Jianan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 98.2023, p. 1-14
|
| Subject: | Attitude | Destination logo | Destination stereotype | Need for cognition | Processing fluency | Travel intention | Typeface | Destinationsmanagement | Destination management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Kognition | Cognition | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Tourismusregion | Tourism destination | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304505