The effectiveness of various video ad-choice formats
Steven Bellman, Robert F. Potter, Jennifer A. Robinson and Duane Varan
| Year of publication: |
2021
|
|---|---|
| Authors: | Bellman, Steven ; Potter, Robert F. ; Robinson, Jennifer A. ; Varan, Duane |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 6, p. 631-650
|
| Subject: | Advertising | choice | competitive interference | interactive | online | video | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Konsumentenverhalten | Consumer behaviour | Bespielte Medien | Pre-recorded media | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1753091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624674