The effects of advertising media on sales of insurance products: a developing-country case
Year of publication: |
2009
|
---|---|
Authors: | Aduloju, S.A. ; Odugbesan, A.O. ; Oke, S.A. |
Published in: |
Journal of Risk Finance. - Emerald Group Publishing. - Vol. 10.2009, May, 3, p. 210-227
|
Publisher: |
Emerald Group Publishing |
Subject: | Advertising Media | Insurance | Nigeria | Sales Management |
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