The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Arezoo Fakhimi, Tony Garry and Sergio Biggemann
| Year of publication: |
2023
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| Authors: | Fakhimi, Arezoo ; Garry, Tony ; Biggemann, Sergio |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 4, p. 314-324
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| Subject: | anthropomorphism | virtual conversational assistant | engagement | trust | organisational frontline | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virtuelle Organisation | Virtual organization | Beziehungsmarketing | Relationship marketing | Virtuelles Team | Virtual team | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582231181140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381402