The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Xin-Jean Lim, Jun-Hwa Cheah, Siew Imm Ng, Norazlyn Kamal Basha, Geoff Soutar
| Year of publication: |
2021
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|---|---|
| Authors: | Lim, Xin-Jean ; Cheah, Jun-Hwa ; Ng, Siew Imm ; Norazlyn Kamal Basha ; Soutar, Geoffrey N. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 168.2021, p. 1-17
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| Subject: | Anthropomorphism presence | Consumer engagement | Continuance use intention of retail app | Marketing mix | Prevention focus | Promotion focus | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120763 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802165