The effects of app-related factors on app stickiness : the role of cognitive and emotional app relationship quality
Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli
| Year of publication: |
2023
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|---|---|
| Authors: | Alnawas, Ibrahim ; Al Khateeb, Amr ; El Hedhli, Kamel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-16
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| Subject: | Mobile apps | Stimulation-organism-response model | App stickiness | Relationship quality | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Emotion | Dienstleistungsqualität | Service quality | Anwendungssoftware | Application software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103412 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372634