The effects of applying a hybrid method with a macro–micro approach for market research in the telecommunication industry
| Year of publication: |
2011
|
|---|---|
| Authors: | Lin, Chen-Ju ; Li, Ci-Rong ; Chu, Chih-Peng |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 45.2011, 4, p. 829-843
|
| Publisher: |
Springer |
| Subject: | Hybrid method | Pragmatism | Macro level | Micro level | Telecommunication industry |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009396352