The effects of augmented reality shopping experiences : immersion, presence and satisfaction
M. Claudia tom Dieck, Eleanor Cranmer, Alexandre Luis Prim and David Bamford
| Year of publication: |
2023
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|---|---|
| Authors: | Dieck, M. Claudia tom ; Cranmer, Eleanor ; Prim, Alexandre Luis ; Bamford, David |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 6, p. 940-958
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| Subject: | Augmented reality | Consumer engagement | Customer satisfaction | Immersion | Presence | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2022-0268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428269