The effects of authentic and hubristic pride on indulgence
Jinfeng (Jenny) Jiao and Catherine Cole and Gary Gaeth
| Year of publication: |
2022
|
|---|---|
| Authors: | Jiao, Jinfeng (Jenny) ; Cole, Catherine A. ; Gaeth, Gary J. |
| Subject: | Advertising | Authentic pride | Buyer behaviour | Cognition | Cognitive resources | Consumer behavior | Decision-making | Emotion | Hubristic pride | Indulgence | Information processing | Marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Werbung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2020-0388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457430