The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth
Sann Ryu, JungKun Park
| Year of publication: |
2020
|
|---|---|
| Authors: | Ryu, Sann ; Park, Jungkun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-9
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| Subject: | Affective | Calculative | Normative commitments | Perceived benefits | Shopping over social media | Word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268993