The effects of company image and communication platform alignment on investor information processing
Year of publication: |
2021
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Authors: | Guggenmos, Ryan D. ; Bennett, G. Bradley |
Published in: |
Journal of financial reporting : a publication of the Financial Accounting and Reporting Section of the American Accounting Association. - Lakewood Ranch, FL : American Accounting Association, ISSN 2380-2154, ZDB-ID 3063413-1. - Vol. 6.2021, 2, p. 89-109
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Subject: | social media | financial disclosure | conceptual fluency | Bayesian data analysis | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Unternehmenspublizität | Corporate disclosure |
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