The effects of competition in short product life-cycle markets : the case of motion pictures
Year of publication: |
2010
|
---|---|
Authors: | Calantone, Roger J. ; Yeniyurt, Sengun ; Townsend, Janell D. ; Schmidt, Jeffrey B. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 3, p. 349-361
|
Subject: | Filmwirtschaft | Film industry | Produktentwicklung | New product development | Produktlebenszyklus | Product life cycle | Wettbewerb | Competition | USA | United States | 1997-2004 |
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