The effects of content ephemerality on information processing
Uri Barnea, Robert J. Meyer, and Gideon Nave
| Year of publication: |
2023
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| Authors: | Barnea, Uri ; Meyer, Robert J. ; Nave, Gideon |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 4, p. 750-766
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| Subject: | attention | cognitive processes | content marketing | ephemeral content | information processing | memory | Kognition | Cognition | Informationsverhalten | Information behaviour | Content Management | Content management | Informationswert | Information value | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Informationsökonomik | Economics of information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221131047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322194