The effects of country-image and animosity on Asian consumers' responses to foreign brands
Jeongsoo Park, Haithem Zourrig and Kamel El Hedhli
| Year of publication: |
2021
|
|---|---|
| Authors: | Park, Jeongsoo ; Zourrig, Haithem ; El Hedhli, Kamel |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 19.2021, 1, p. 121-138
|
| Subject: | brand quality | consumer animosity | country image | purchase intention | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Nationalkultur | National culture | Markenartikel | Brand | Internationales Marketing | International marketing | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2020-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656912