The effects of cultural differences on consumers' willingness to share personal information
Christopher Schumacher, Felix Eggers, Peter C. Verhoef, and Peter Maas
| Year of publication: |
2023
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|---|---|
| Authors: | Schumacher, Christopher ; Eggers, Felix ; Verhoef, Peter C. ; Maas, Peter |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 1, p. 72-89
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| Subject: | information sharing | multilevel modeling | national culture | perceived benefits | privacy concerns | Datenschutz | Data protection | Kulturelle Identität | Cultural identity | Informationsverbreitung | Information dissemination | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221136555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228866