The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Year of publication: |
2019
|
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Authors: | Jahanshahi, Asghar Afshar ; Nawaser, Khaled ; Brem, Alexander |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 23.2019, 6, p. 1950058-1-25
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Subject: | Firm innovativeness | customer response speed | customer capital | marketing capability | SME | seconomic sanctions | Innovation | KMU | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Marketing | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance |
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