The effects of digital marketing on customer relationships
Marko Merisavo
| Year of publication: |
2003
|
|---|---|
| Authors: | Merisavo, Marko |
| Publisher: |
Helsinki : Helsinki School of Economics |
| Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | 59 S graph. Darst |
|---|---|
| Series: | Working papers / W / Helsinki School of Economics and Business Administration. - Helsinki, ISSN 1235-5674, ZDB-ID 2540746-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 52 - 59 |
| ISBN: | 951-791-757-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001762807