The effects of digital media buying on advertisers
Year of publication: |
2020
|
---|---|
Authors: | Šehić, Lejla ; Peštek, Almir |
Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 25.2020, 1, p. 279-291
|
Subject: | digital advertising | media buying | CPC (Cost per Click) | Bosnia and Herzegovina | Bosnien-Herzegowina | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Werbewirkung | Advertising effects | Werbung | Advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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