The Effects of Digitalization on Customer Experience
Year of publication: |
2019
|
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Authors: | Rekettye, Gábor ; Rekettye, Gábor |
Publisher: |
Zagreb : IRENET - Society for Advancing Innovation and Research in Economy |
Subject: | digitalization | customer experience | personalization | customer decision journey | touchpoints | ethical questions |
Type of publication: | Book / Working Paper |
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Type of publication (narrower categories): | Conference Paper |
Language: | English |
Other identifiers: | 1700553577 [GVK] hdl:10419/207702 [Handle] RePEc:zbw:entr19:207702 [RePEc] |
Classification: | M11 - Production Management ; M20 - Business Economics. General ; M21 - Business Economics ; O14 - Industrialization; Manufacturing and Service Industries; Choice of Technology |
Source: |
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The effects of digitalization on customer experience
Rekettye, Gabor, (2019)
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Integrative Approach to Total Quality Management for Gaining Competitive Advantage
Kareska, Katerina, (2019)
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The Effects of Digitalization on Customer Experience
Rekettye, Gábor, (2019)
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