The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Jungmin Yoo, Minjung Park
| Year of publication: |
December 2016
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|---|---|
| Authors: | Yoo, Jungmin ; Park, Minjung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5775-5784
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| Subject: | Mass customization | Luxury brand | Online retailing | Perceived value | Loyalty | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Online-Handel | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenimage | Brand image | Kundenwert | Customer value | Mass Customization | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597505