The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Year of publication: |
December 2016
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Authors: | Yoo, Jungmin ; Park, Minjung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5775-5784
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Subject: | Mass customization | Luxury brand | Online retailing | Perceived value | Loyalty | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Online-Handel |
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