The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Lianxi Zhou, Aiqi Wu, and Bradley R. Barnes
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhou, Lianxi ; Wu, Aiqi ; Barnes, Bradley R. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 4, p. 25-45
|
| Subject: | Internationaler Markteintritt | International market entry | Unternehmensgründung | Business start-up | KMU | SME | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Führungskräfte | Managers | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688885