The effects of familiarity and similarity on compliance in social networks
Maurits Kaptein; Clifford I. Nass; Panos Markopoulos
| Year of publication: |
2014
|
|---|---|
| Authors: | Kaptein, Maurits ; Nass, Clifford Ivar ; Markopoulos, Panos |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013/14, 3, p. 222-235
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| Subject: | persuasion | compliance | similarity | familiarity | influence | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Compliance-Management | Compliance management | Normbefolgung | Legal compliance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316769