The effects of green advertising appeal and message type on purchase intention
Xiaojing Zhang, Kai Chen, Sinan Li
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Xiaojing ; Chen, Kai ; Li, Sinan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 104007, p. 1-12
|
| Subject: | Customer perceived value | Green advertising appeal | Message type | Purchase intention | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Kaufentscheidung | Purchase decision | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123188