The effects of image and price fairness : a consideration of delight and loyalty in the waterpark industry
Year of publication: |
2016
|
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Authors: | Jin, Naehyun Paul ; Line, Nathaniel D. ; Merkebu, Jerusalem |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 1895-1914
|
Subject: | Customer loyalty | Experiential marketing | Price fairness | Attractions | Waterparks | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy |
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