The effects of image congruence and self-monitoring on product evaluations : a comparison between Genuine and counterfeit products
Ling Peng; Ada Hiu Kan Wong; Lisa Chun-ying Wan
| Year of publication: |
2012
|
|---|---|
| Authors: | Peng, Ling ; Wong, Ada Hiu Kan ; Wan, Lisa Chun-ying |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 1, p. 17-28
|
| Subject: | Produktpiraterie | Product counterfeiting | Selbstevaluation | Self-assessment | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009617931