The Effects of Information Sources and Communication Channels on the Diffusion of an Innovation

Swanson et al.'s comment, "Illusive Effects on the Diffusion of an Innovation: A Comment," (Swanson et al. 1991, this issue) contains two major criticisms of our paper (Nilakanta and Scamell 1990), "Effects of Information Sources and Communication Channels on Diffusion of Innovation in a Data Base Development Environment:" (1) the significance and interpretations of the results and (2) the legitimacy of certain measures that appear in the questionnaire contained in the appendix (pp. 34--38). The purpose of this comment is to address these criticisms.