The effects of inner packaging color on the desirability of food
Year of publication: |
2019
|
---|---|
Authors: | Van Esch, Patrick ; Heller, Jonas ; Northey, Gavin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 94-102
|
Subject: | Color | Desirability of food | Health consciousness | Inner packaging color | Packaging | Perceived pleasure | Moderated mediation | Verpackung | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Gesundheit | Health |
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