The effects of inoculation and narrative messages on texting and driving among college students
Sarah A. Geegan, Bobi Ivanov and Kimberly A. Parker, Stephen A. Rains and John A. Banas
| Year of publication: |
2023
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|---|---|
| Authors: | Geegan, Sarah A. ; Ivanov, Bobi ; Parker, Kimberly A. ; Rains, Stephen A. ; Banas, John A. |
| Subject: | Applied communication | Inoculation theory | Interventions | Narrative theory | Social marketing | Texting and driving | Narrative Methode | Narrative method | Social Marketing | Studierende | Students | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-04-2023-0088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426716