Type of publication: Article
Type of publication (narrower categories): Congress Report
Language: English
Notes:
Puccinelli, Nancy, Raj, Suri, Grewal, Dhruv and Roggeveen, Anne L. (2012) The Effects of Location of Price on Consumers’ Product Evaluation. In: American Marketing Association (AMA) Winter Marketing Educator’s Conference, February 2012, St Petersburg, Florida, USA.
Source:
BASE