The effects of long-term debt on a firm's new product pricing policy in duopolistic markets

While many marketing models ignore the influence of financial variables on a firm's marketing strategy, this paper explores the effect of debt on the profit maximizing price for a new product. We assume a duopolistic market structure in which two firms produce a heterogeneous new consumer durable that is sold over two different periods....

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Year of publication:	1999-09-01
Authors:	Baldauf, Artur ; Dockner, Engelbert J. ; Reisinger, Heribert
Publisher:	Institut für Informationsverarbeitung und -wirtschaft <Wien>
Subject:	Preispolitik \| pricing policy \| Produktmanagement \| Produktpolitik \| Fremdfinanzierung

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Extent:	215040 bytes 16 p. application/pdf
Series:	Wirtschaftsuniversität Wien - Forschungsbezogene elektronische Publikationen SFB Adaptive Information Systems and Modelling in Economics and Management Science / Report Series ; 1999, 37
Type of publication:	Book / Working Paper
Language:	English
Classification:	Procurement of outside capital ; Terms and pricing policy ; Product policy ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005841706