The effects of mobile promotions on customer purchase dynamics
Chang Hee Park, Young-Hoon Park, David A. Schweidel
| Year of publication: |
September 2018
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|---|---|
| Authors: | Park, Chang Hee ; Park, Young-Hoon ; Schweidel, David A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 3, p. 453-470
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| Subject: | Mobile promotions | Couponing | Targeting | Purchase dynamics | Hidden Markov models | Bayesian estimation | Markov-Kette | Markov chain | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Schätzung | Estimation | Mobilkommunikation | Mobile communications | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943257