The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Pradeep K. Chintagunta; Shyam Gopinath; Sriram Venkataraman
| Year of publication: |
2010
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|---|---|
| Authors: | Chintagunta, Pradeep K. ; Gopinath, Shyam ; Venkataraman, Sriram |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 944-957
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| Subject: | Filmwirtschaft | Film industry | Kino | Movie theatre | Erfolgsfaktor | Success factor | Social Web | Social web | Virales Marketing | Viral marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736160