The effects of physical distance from a brand extension on the impact of brand-extension fit
Year of publication: |
January 2017
|
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Authors: | Huang, Yunhui ; Jia, Yanli ; Wyer, Robert S. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 1, p. 59-69
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Subject: | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Experiment |
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