The effects of portal website attitude and e-services on branding of e-stores
Hsiu-Li Chen; Shane Mathews
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Hsiu-li ; Mathews, Shane |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 3, p. 155-160
|
| Subject: | Intermediary portal sites | E-retailer brand attitudes | Perceptions | E-service elements | Website | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010125796