The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Shintaro Sato, Yong Jae Ko, Daehwan Kim and Joon Sung Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Sato, Shintaro ; Ko, Yong Jae ; Kim, Daehwan ; Lee, Joon Sung |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 4, p. 814-833
|
| Subject: | Associative memory network model | Athlete endorsement | Athlete reputational crisis | Cognitive dissonance | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kognition | Cognition | Celebrity-Werbung | Celebrity endorsement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-07-2022-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014377686